AI Insights · Timothy · October 2024
Top 5 Social Apps Performance in Kenya: Q3 2024
Explore the performance trends of the top social apps in Kenya during Q3 2024, including TikTok Lite, Facebook Lite, Instagram Lite, X, and SOYO-Live Chat & Make Friends.
During the third quarter of 2024, the top five social apps in Kenya exhibited diverse performance trends, as revealed by Sensor Tower's data. Here's a closer look at how each app fared in terms of downloads, revenue, and active users.
TikTok Lite - Save Data from TikTok Pte. Ltd. saw a notable increase in weekly revenue, peaking at around $15.4K by the end of September. Weekly downloads began strong, with numbers as high as 284K in early August, but experienced a dip mid-quarter, stabilizing around 163K at the end of September. The app maintained a robust user base, with weekly active users hovering around 4M throughout the quarter.
Facebook Lite by Meta Platforms, Inc. experienced steady revenue growth, with a slight peak reaching $1.8K in early September. Downloads started high at 248K in late July but gradually declined to 112K by the end of September. Despite this, the app enjoyed a consistent rise in weekly active users, reaching nearly 14.9M by the quarter's end.
Instagram Lite showed a steady revenue trend, with a peak of $2K in early September. The app's downloads varied, beginning with a spike to 205K in late July, followed by a decrease to 76K at the close of the quarter. Active users remained relatively stable, with a slight increase to approximately 3.8M by the end of September.
X from X Corp. demonstrated fluctuating revenue, with a peak of $3.1K in mid-August before tapering off to $2.7K by the end of September. Weekly downloads saw a sharp decline from 227K in early July to 28K in late September. Active users showed a slight decline, ending the quarter with approximately 1M users.
SOYO-Live Chat & Make Friends by Haflla HK Limited had a remarkable increase in weekly revenue, reaching $905 by the end of September. Downloads were consistent, with a noticeable increase to 29K in the last week of September. Active users also saw an upward trend, closing the quarter with around 89K users.
These insights from Sensor Tower highlight the dynamic landscape of social apps in Kenya, with detailed metrics available for further exploration on their platform.
